Selangor, 12 June 2024 – Seni Jaya Corporation Berhad (“Seni Jaya” or “Company”), a dynamic out-of-home (“OOH”) media specialist & one of the market leaders, today announced its strategic partnership with Newswav, Malaysia’s leading news & content aggregator, to diversify its billboard content offerings.

Typically, digital billboard advertisements offer limited engagement opportunities for both advertisers and audiences. However, with this collaboration, Seni Jaya and Newswav will be introducing a content-sponsorship digital out-of-home (“DOOH”) advertising solution that focuses on delivering real-time news and content to enhance brands’ credibility and
authenticity.

Seni Jaya chief executive officer Jeff Cheah See Heong said, “We are thrilled to partner with Newswav to bring this excellent product to the market. The integration of Newswav’s content onto our digital billboards marks a significant step forward in the evolution of DOOH media advertising, offering a powerful tool for brands to connect with audiences in meaningful way. From breaking news updates to trending lifestyle features, we can now deliver timely and relevant messages that resonate with audiences. As audience preferences continue to evolve, we aim to enhance our ability to help brands to create a lasting and memorable impression.”

“Our extensive network of over 280 local and international publishers allows us to deliver a wide range of content categories directly to Seni Jaya’s digital billboards across the nation.

This initiative aims to share timely news updates and engaging content, including Business & Finance, Travel, Lifestyle, Sport and even Breaking News, with audiences on the road, enhancing their daily commute with valuable and current information,” said Janice Chin, CEO of Newswav.